Herbal massages from Kashmir- ET Cetera-News By Industry-News-The Budgetary Times

The next time you visit Jammu and Kashmir on a holiday, don"t fail to keep out on a herbal massage. Lie on a table and feel the lithe fingers of a masseur undoing the gnarl in your muscles with some Himalayan herbs.

Kashmir, which has been a close tourist destination for its scenic beauty, is set to attract more high spending visitors with massage parlours. The first manipulation rod in the valley has been set up in the Royal Springs Golf Method here on the eastern bank of the Dal Lake.

It will bring traveller herbal spa treatments, including messages, with the valley"s famous medicinal plants.

The massage bar in Srinagar, Panchakarma Regimental Centre, a joint venture of the Management Regal Bound Golf Course and the Directorate of Indian Systems of Medicine, drag feeling from Kerala"s labour to promote herbal tourism.

Kerala is a glaring excuse for us where herbal massage is a tourism USP. We want to emulate that model to offer an added attraction to our guests," Tourism Department employer Farooq Ahmed Shah said.

Keeping in impression the huge imaginable of herbal wealth in Kashmir, we expect that such facilities will attract crowds of domestic and foreign tourists to the valley," Mr Shah said.

Besides, Jammu and Kashmir further has several ayurvedic and unani medical specialists, and aptitude would be roped in to leg up the idea of starting consonant therapy centres in other tourist resorts of the state.

Such constitution bludgeon will be set up at Gulmarg, Pahalgam, Patnitop, Katra, Kishtwar, Mansar and other famous voyager resorts in the near future," said another tourist official.

The health clubs in Kashmir are expected to overture a range of therapies including rejuvenation therapy, body sudation, entity immunisation and longevity treatment.

Herbal therapies have proved besides effective in treating various lifestyle coupled and other persistent diseases such as anxiety disorders, depression, insomnia, loss of memory, neurological disorders, hypertension, arthritis, backaches, sinewy disorders and we will proposal all these therapies," said Shaheen Ahmad Mir, a panchkarma professional at the centre.

The herbal rub-down therapy is a five-fold purification treatment that corrects imbalances in the body"s bio-energies and maintains inner equilibrium. It"s of course difficult to turn down the approach particularly when it comes to the "paradise on earth"," Mr Mir said.

From http://economictimes.indiatimes.com/et_cetera/herbal_massage~.cms